"Silver sounds pretty good," he told a table of company executives.) (He was told he'd have four colors to choose from: white, gray, silver, and black. The NFL star might be the only non-fleet owner to get his hands on a Lordstown Endurance this year.
The company is also relying on Burrow’s star power and passion for sustainability to help it get noticed in the commercial vehicle space, which is getting more crowded with EV startups and traditional OEMs creating battery-electric trucks. Lordstown Motors executives told FleetOwner that the deal to sell the giant manufacturing facility to Hon Hai Technology Group, known as Foxconn in the U.S., allows the EV startup to focus on truck design and technology while benefiting from Foxconn’s manufacturing expertise. In the winter, I’m gonna be whipping that thing.”įor the company to succeed, it will need fleets around the country to feel the same excitement for the truck. “For sure,” he told FleetOwner when asked if he could see himself driving one. “So I was excited to see the dash and how minimalist it is. “The inside wasn’t finished yet,” the quarterback recalled. The last Endurance Burrow saw in person was an early prototype. See also: Analysis: Lordstown Week manufactures more questions than answers FleetOwner was given exclusive behind-the-scenes access as Lordstown Motors readies a new marketing campaign for its Endurance EV work truck.
The 2021 NFL Comeback Player of the Year made his first visit to the expansive plant here in northeast Ohio on June 21. Lordstown’s relationship with Burrow, who grew up in southern Ohio, began when he signed a sponsorship deal with the fleet EV startup in 2020. But a Hail Mary pass by the company’s new leadership closed a deal with Foxconn to launch the fledgling electric truck maker’s potential comeback story. Lordstown Motors started with loads of promise when it acquired this expansive plant from General Motors and announced the Endurance in 2020, but two years later it teetered on the brink of insolvency. The embattled Ohio-based startup says it will finally begin producing the Lordstown Endurance, its fleet-focused EV pickup truck, in the coming months. is hoping to borrow some of their brand ambassador’s comeback magic. LORDSTOWN, Ohio-Star quarterback Joe Burrow came back from a major injury to lead the Cincinnati Bengals to their first Super Bowl in more than 30 years.
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